#500 Apple 4S 05 Octobre 2011

Vie quotidienne Apple

Today's event was highly expected by the Apple community. We were looking forward the iPhone 5 announcement along with the launch of new iOS. Instead Tim Cook presented the iPhone 4S that has no real innovation. I must admit, I have been quite disappointed.

I always wanted to have an iPhone just for the luxury to say "I have one" and be proud about it. Apple has been a permanent source of inspiration, and I have a giant respect for the company.

Regardless of all my passion for Apple, when you look at the iPhone in America, it comes along with a 2-year contract at $99/monthly with AT&T and Verizon (the worse companies to have a contract with). I pay today $50 monthly no-contract with T-Mobile (unlimited calls, unlimited text and unlimited web). I save about $50 per month ($600 per year, a trip to Hawaii).

The second thing is all the improvements Apple has made: they are nice but nothing is new. For example: Siri. When you attack the voice recognition, you also need to make sure this will work for everyone. I speak English with a French accent, this is definitely a feature that will give me an hard time.

When you look at what the competitors are up to, Apple is sadly really far behind: the screen, HD video and 8 Mega-Pixel camera are not big news. The improved performances are made for the new operating system. iOS still look amazing compared to Android but it is missing important key features.

I will wait for the next iPhone: 4G, a real bluetooth system, a good free navigation system and hopefully some interactions I've never seen before. Hopefully, we won't have to wait 16 months to have the same type of announcement.

Apple, I know you as a company of innovations, why are you now and today far behind?

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